No Drama: Key Elements to the Success of an HIV/STI-Prevention Mass-Media Campaign
We qualitatively examined gay men’s reactions to the national “Drama Downunder” HIV/STI social marketing campaign targeting gay men in Australia to identify key campaign elements that underpinned the demonstrated effectiveness of the campaign. We present findings from six qualitative focus groups he...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Sage Publications, Inc
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/16624 |