What are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?
This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/1656 |