Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks
As pharmaceutical firms try to market their products and reduce costs, vertically integrated structures hamper innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledge intensive activities to knowledge process organizations (KPOs) serves to reduce innovation pr...
| Main Authors: | Gupta, S., Woodside, Arch, Dubelaar, C., Bradmore, D. |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier Inc.
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/16493 |
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