Character Merchandising and the Sporting Industry

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Character Merchandising and the Sporting Industry

This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Ac...

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Bibliographic Details
Main Author:	Sadler, Pauline
Format:	Journal Article
Published:	2001
Subjects:	character merchandising - passing off - Trade Practices Act 1974 (Cth)
Online Access:	http://hdl.handle.net/20.500.11937/16459

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