Character Merchandising and the Sporting Industry
This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Ac...
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| Format: | Journal Article |
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2001
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| Online Access: | http://hdl.handle.net/20.500.11937/16459 |