Character Merchandising and the Sporting Industry
This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Ac...
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| Format: | Journal Article |
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2001
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| Online Access: | http://hdl.handle.net/20.500.11937/16459 |
| _version_ | 1848749182791188480 |
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| author | Sadler, Pauline |
| author_facet | Sadler, Pauline |
| author_sort | Sadler, Pauline |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd. |
| first_indexed | 2025-11-14T07:16:53Z |
| format | Journal Article |
| id | curtin-20.500.11937-16459 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:16:53Z |
| publishDate | 2001 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-164592017-01-30T11:55:57Z Character Merchandising and the Sporting Industry Sadler, Pauline character merchandising - passing off - Trade Practices Act 1974 (Cth) This article examines issues related to the marketing strategy of "character merchandising", or the endorsement of products or services by famous people. The unauthorised use of a person's character may be prevented by the tort of passing off and an action under the Trade Practices Act 1974 (Cth). Cases discussed are Henderson v Radio Corp, Hogan v Koala Dundee Pty Ltd, Hogan v Pacific Dunlop Limited,Pacific Dunlop Limited v Hogan, Honey v Australian Airlines, Hutchence v South Sea Bubble Company, and Talmax Pty Ltd v Telstra Corp Ltd. 2001 Journal Article http://hdl.handle.net/20.500.11937/16459 fulltext |
| spellingShingle | character merchandising - passing off - Trade Practices Act 1974 (Cth) Sadler, Pauline Character Merchandising and the Sporting Industry |
| title | Character Merchandising and the Sporting Industry |
| title_full | Character Merchandising and the Sporting Industry |
| title_fullStr | Character Merchandising and the Sporting Industry |
| title_full_unstemmed | Character Merchandising and the Sporting Industry |
| title_short | Character Merchandising and the Sporting Industry |
| title_sort | character merchandising and the sporting industry |
| topic | character merchandising - passing off - Trade Practices Act 1974 (Cth) |
| url | http://hdl.handle.net/20.500.11937/16459 |