Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?

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Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?

Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase. Design/methodology/approach – Survey questionnaires were distributed by a quasi-random sample of school pupils across Taiwan to an adult member of their...

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Bibliographic Details
Main Authors:	Huang, Y., Phau, Ian, Lin, Chad
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2010
Online Access:	http://hdl.handle.net/20.500.11937/16439

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