Consumer animosity, economic hardship, and normative influence: how do they affect consumers' purchase intention?
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase. Design/methodology/approach – Survey questionnaires were distributed by a quasi-random sample of school pupils across Taiwan to an adult member of their...
| Main Authors: | , , |
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| Format: | Journal Article |
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Emerald Group Publishing Limited
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/16439 |