Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods

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Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods

In product design, various methodologies have been proposed for market segmentation, which group consumers with similar customer requirements into clusters. Central points on market segments are always used as ideal points of customer requirements for product design, which reflects particular compet...

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Bibliographic Details
Main Authors:	Chan, Kit Yan, Kwong, C., Hu, B.
Format:	Journal Article
Published:	Elsevier 2011
Subjects:	fuzzy clustering fuzzy compression product design digital camera design Ideal point Market segmentation
Online Access:	http://hdl.handle.net/20.500.11937/16373

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