Market segmentation and ideal point identification for new product design using fuzzy data compression and fuzzy clustering methods
In product design, various methodologies have been proposed for market segmentation, which group consumers with similar customer requirements into clusters. Central points on market segments are always used as ideal points of customer requirements for product design, which reflects particular compet...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/16373 |