Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies

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Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies

This article provides training exercises for executives into interpreting subroutine maps of executives’ thinking in processing business and industrial marketing problems and opportunities. This study builds on premises that Schank proposes about learning and teaching including (1) learning occurs b...

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Bibliographic Details
Main Authors:	Woodside, Arch, Lai, W., Kim, K., Jung, D.
Format:	Journal Article
Published:	Taylor & Francis 2009
Subjects:	Decision system analysis Thematic organization packets Aspiration adaptation theory Contingency thinking streams Bounded rationality Original equipment manufacturer
Online Access:	http://hdl.handle.net/20.500.11937/16294

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