Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies

Interpreting Bounded Rationality in Business and Industrial Marketing Contexts: Executive Training Case Studies

This article provides training exercises for executives into interpreting subroutine maps of executives’ thinking in processing business and industrial marketing problems and opportunities. This study builds on premises that Schank proposes about learning and teaching including (1) learning occurs b...

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Bibliographic Details
Main Authors: Woodside, Arch, Lai, W., Kim, K., Jung, D.
Format: Journal Article
Published: Taylor & Francis 2009
Subjects:
Decision system analysis
Thematic organization packets
Aspiration adaptation theory
Contingency thinking streams
Bounded rationality
Original equipment manufacturer
Online Access:http://hdl.handle.net/20.500.11937/16294

Internet

http://hdl.handle.net/20.500.11937/16294

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