Decision System Analysis of Advertising Agency Decisions
Purpose – The purpose of this paper is to report the use of decision system analysis (DSA) mapping the streams of communications (i.e. interactions), thoughts, actions and decisions involved for advertising agencies as executives in these firms gain client approval, and design creative, promotional...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/16165 |