Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

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Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

This study revisits the theory, data, and analysis in Prentice and Woodside (2013). The study here applies fuzzy-set qualitative comparative analysis (fsQCA) to customer service evaluation data from seven mega casinos in the world gambling capital—Macau. The study includes contrarian case analysis...

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Bibliographic Details
Main Authors:	Woodside, Arch, Prentice, C., Larsen, A.
Format:	Journal Article
Published:	John Wiley & Sons 2015
Subjects:	compulsive consumption asymmetry configurations problem gambling algorithms fsQCA
Online Access:	http://hdl.handle.net/20.500.11937/16144

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