Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

This study revisits the theory, data, and analysis in Prentice and Woodside (2013). The study here applies fuzzy-set qualitative comparative analysis (fsQCA) to customer service evaluation data from seven mega casinos in the world gambling capital—Macau. The study includes contrarian case analysis...

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Bibliographic Details
Main Authors: Woodside, Arch, Prentice, C., Larsen, A.
Format: Journal Article
Published: John Wiley & Sons 2015
Subjects:
compulsive consumption
asymmetry
configurations
problem gambling
algorithms
fsQCA
Online Access:http://hdl.handle.net/20.500.11937/16144

Internet

http://hdl.handle.net/20.500.11937/16144

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