Conceptualizing Country-of-Ingredient Authenticity of Luxury Brands
The research investigates the influence of country-of-ingredient authenticity towards product judgement and ultimately how the construct influences the willingness to buy and recommend luxury branded products. This research is divided into 2 studies where the methodology takes on a 2 × 2 × 2 experim...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2016
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| Online Access: | 538 http://hdl.handle.net/20.500.11937/16086 |