Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia

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Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia

This paper examines how nonprofit marketers need to integrate socio-cultural factors when targeting minorities, using blood donation issues among African communities in Australia as an example. We start with an overview of the significance of African communities to Australia. Then blood donation pat...

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Bibliographic Details
Main Authors:	Polonsky, M., Renzaho, A., Brijnath, Bianca
Format:	Journal Article
Published:	Springer 2010
Online Access:	http://hdl.handle.net/20.500.11937/15690

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