Integrating socio-cultural paradigms in nonprofit marketing-the case of blood donation among African communities in Australia
This paper examines how nonprofit marketers need to integrate socio-cultural factors when targeting minorities, using blood donation issues among African communities in Australia as an example. We start with an overview of the significance of African communities to Australia. Then blood donation pat...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Springer
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/15690 |