Competition between blended traditional and virtual sellers

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Competition between blended traditional and virtual sellers

Competition in many electronic markets increasingly involves blended ‘bricks and clicks’ firms and virtual firms lacking any presence offline. Firms which enter the online marketplace do so for a variety of reasons, including experimentation, foreclosing rivals, responding to customer requests, and...

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Bibliographic Details
Main Authors:	Beard, T., Madden, Gary, Azam, Shah
Other Authors:	Warren Kimble
Format:	Conference Paper
Published:	Communication Economics and Electronic Markets Research Centre 2011
Subjects:	technology adoption online markets retail industries
Online Access:	http://hdl.handle.net/20.500.11937/15383

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