Competition between blended traditional and virtual sellers
Competition in many electronic markets increasingly involves blended ‘bricks and clicks’ firms and virtual firms lacking any presence offline. Firms which enter the online marketplace do so for a variety of reasons, including experimentation, foreclosing rivals, responding to customer requests, and...
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| Format: | Conference Paper |
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Communication Economics and Electronic Markets Research Centre
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/15383 |