Social media marketing for financial products

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Social media marketing for financial products

Traditionally the general German citizen is rather critical towards So investing on the stock market. Despite, more and more broker var houses offer their products on the German market and are me competing for the end-consumer. Social media as tool are a very pra obvious tool for marketing in this c...

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Bibliographic Details
Main Author:	Lugmayr, Artur
Format:	Conference Paper
Published:	2012
Online Access:	http://hdl.handle.net/20.500.11937/15154

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