Social media marketing for financial products
Traditionally the general German citizen is rather critical towards So investing on the stock market. Despite, more and more broker var houses offer their products on the German market and are me competing for the end-consumer. Social media as tool are a very pra obvious tool for marketing in this c...
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| Format: | Conference Paper |
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2012
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| Online Access: | http://hdl.handle.net/20.500.11937/15154 |