Factors influencing consumers’ willingness to pay under pay what you want context

QR Code

Factors influencing consumers’ willingness to pay under pay what you want context

Pay What You Want (PWYW) is a type of participative pricing mechanism where the buyer can offer any price including a price of zero; and the seller has to accept the price without withdrawing the product offer. Although existing research identified several variables such as altruism, price conscious...

Full description

Bibliographic Details
Main Authors:	Roy, R., Rabbanee, Fazlul
Format:	Conference Paper
Published:	2016
Online Access:	http://hdl.handle.net/20.500.11937/14834

Similar Items

Exploring the Moderating Role of Price Consciousness in Pay-What-You-Want Pricing
by: Roy, Rajat, et al.
Published: (2017)

An Insight into Pay-what-you-want Pricing
by: Roy, Rajat
Published: (2015)

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
by: Roy, Rajat, et al.
Published: (2015)

Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
by: Rabbanee, Fazlul, et al.
Published: (2021)

Interactive effects of situational and enduring involvement with perceived crowding and time pressure in pay-what-you-want (PWYW) pricing
by: Sharma, Piyush, et al.
Published: (2019)

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
by: Roy, Rajat, et al.
Published: (2015)

Exploring the Differences in Pay-What-You-Want Pricing between Products and Services: Interactive Effects of Product Knowledge, Social Visibility and Tangibility
by: Roy, R., et al.
Published: (2016)

The Impact of Moral Judgment on Consumers' Willingness to Pay More
by: Vyravene, Revadee, et al.
Published: (2014)

Factor influencing consumers’ willingness to pay for branded desserts
by: Mohd Jamil, Siti Nur Atifah
Published: (2018)

Exploring the Role of Spotlight Effect in Pay-What-You-Want (PWYW) Pricing – An Anchoring and Adjustment Perspective
by: Roy, Rajat, et al.
Published: (2021)

Factor influencing consumer willingness to pay for green foods consumption
by: Qing, Tang Chin, et al.
Published: (2022)

Consumer willingness to pay for green food in Malaysia
by: Rezai, Golnaz, et al.
Published: (2013)

Malaysian consumers’ willingness-to-pay for functional food.
by: Phuah, Kit Teng, et al.
Published: (2012)

Sensitivity to scale of willingness-to-pay within the context of menorrhagia
by: Sanghera, Sabina, et al.
Published: (2017)

Consumer willingness to pay for domestic water services in Kelantan
by: Kamaludin, Mahirah
Published: (2012)

Consumers’ demand and willingness to pay for rice attributes in Malaysia
by: Abdul Hadi, Ahmad Hanis Izani, et al.
Published: (2012)

Consumer willingness to pay for domestic water services in Kelantan
by: Kamaludin, Mahirah, et al.
Published: (2013)

Consumer preferences and willingness to pay for electric vehicles in China
by: Hong, Xuefei, et al.
Published: (2024)

Consumers' willingness to pay for food safety attributes of tomato
by: Joya, Khalid, et al.
Published: (2021)

Factors Influencing Households Willingness To Pay For Water In Penang And Perak
by: Chew, Kah Hooi
Published: (2014)

Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
by: Tan, Wee Lee
Published: (2015)

Factors influencing consumer behavioural intention and their effects on behaviour and willingness to pay for green hotels in Malaysia
by: Moghadas, Shayesteh
Published: (2017)

Consumer’s knowledge, awareness and willingness to pay for reusable face masks
by: Wan Hasbullah, Wan Nurul Aida Husna, et al.
Published: (2025)

Research on consumers willingness to pay for organic products in Klang Valley
by: Chia, Li Hui, et al.
Published: (2013)

Factors associated with the willingness-to-pay for smoking cessation treatments
by: Chuah, Seong Jin, et al.
Published: (2020)

Consumer’s Willingness to Pay More for Luxury Fashion Apparel Made in Sweatshops
by: Phau, Ian, et al.
Published: (2016)

Influences of conditional, environmental and social values, risk and cost on consumers’ willingness to pay for water tariff
by: Abdul Wahid, Nabsiah, et al.
Published: (2020)

The willingness to pay for beach recreational facilities in Malaysia
by: W Mohamad, Wan Norhidayah, et al.
Published: (2022)

Willingness to pay for product ecological footprint: Organic vs non-organic consumers
by: Limnios, E., et al.
Published: (2016)

Malaysian consumers' preference and willingness to pay for environmentally certified wooden household furniture
by: Mohamed, Shukri, et al.
Published: (2012)

Consumers' willingness to pay for biodegradable shopping bags in selected hypermarkets in Selangor, Malaysia
by: Subahir, Fatimah Az Zaharah
Published: (2014)

Assessing consumer's willingness to pay for improved domestic water services in Kelantan, Malaysia
by: Kamaludin, Mahirah, et al.
Published: (2013)

Factors influencing willingness to pay for conservation of deltaic mangrove forest resources in district of Kuching
by: Awang Ahmad Sallehin, Awang Husaini, et al.
Published: (2010)

Factors influencing willingness to pay for conservation of deltaic mangrove forest resources in district of Kuching
by: Bon, Anna Sin Yii
Published: (2011)

Do you get what you pay for? Sales incentives and implications for motivation and changes in turnover intention and work effort
by: Kuvaas, B., et al.
Published: (2016)

Do you keep your promise because you want to keep it, or you just want to do what you have promised?
by: Li, Jingwei
Published: (2024)

Willingness to pay for improvements in water services in Terengganu, Malaysia : from domestic consumers’ perspectives
by: Mahirah Kamaludin,, et al.
Published: (2018)

Consumers' Perceptions, Attitudes and Willingness to Pay Towards Chemical Free Produce : The Case of Vegetable
by: Mohd Nawi, Nolila
Published: (2001)

Consumers' perceptions, attitudes and willingness to pay towards food products with "No Added MSG" labeling
by: Radam, Alias, et al.
Published: (2010)

Willingness to pay a price premium for certified wood products among consumers in Malaysia
by: Mohamed, Shukri, et al.
Published: (2010)

Cannot write session to /tmp/vufind_sessions/sess_ge8a17d5pc3fape9kek1nh8q2s