Factors influencing consumers’ willingness to pay under pay what you want context
Pay What You Want (PWYW) is a type of participative pricing mechanism where the buyer can offer any price including a price of zero; and the seller has to accept the price without withdrawing the product offer. Although existing research identified several variables such as altruism, price conscious...
| Main Authors: | , |
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| Format: | Conference Paper |
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2016
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| Online Access: | http://hdl.handle.net/20.500.11937/14834 |