An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples

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An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples

This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasan...

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Bibliographic Details
Main Author:	Portsmouth, Linda Jane
Format:	Thesis
Language:	English
Published:	Curtin University 2014
Online Access:	http://hdl.handle.net/20.500.11937/1473

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