An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples
This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasan...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/1473 |