An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples
This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasan...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2014
|
| Online Access: | http://hdl.handle.net/20.500.11937/1473 |
| _version_ | 1848743677994729472 |
|---|---|
| author | Portsmouth, Linda Jane |
| author_facet | Portsmouth, Linda Jane |
| author_sort | Portsmouth, Linda Jane |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasant tasting apples. For less pleasant tasting apples, the taste advertisement influenced taste ratings when shown after apple consumption. The advertisements also influenced children’s decision to eat more apple and their intention to purchase apple. |
| first_indexed | 2025-11-14T05:49:23Z |
| format | Thesis |
| id | curtin-20.500.11937-1473 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:49:23Z |
| publishDate | 2014 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-14732017-02-20T06:38:09Z An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples Portsmouth, Linda Jane This thesis provides evidence that liked television advertising can positively enhance children’s taste ratings of apples. Two advertisements, one promoting the ‘great taste’ of apples and the other depicting apples as a socially-approved ‘fun’ food, significantly increased taste ratings for pleasant tasting apples. For less pleasant tasting apples, the taste advertisement influenced taste ratings when shown after apple consumption. The advertisements also influenced children’s decision to eat more apple and their intention to purchase apple. 2014 Thesis http://hdl.handle.net/20.500.11937/1473 en Curtin University fulltext |
| spellingShingle | Portsmouth, Linda Jane An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title | An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title_full | An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title_fullStr | An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title_full_unstemmed | An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title_short | An investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| title_sort | investigation of the role of television advertising in positively enhancing children's memories of, and expectancies for, the taste of apples |
| url | http://hdl.handle.net/20.500.11937/1473 |