Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector

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Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector

Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as glob...

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Bibliographic Details
Main Author:	Lin, Chad
Other Authors:	Ordóñez de Pablos, P.
Format:	Book Chapter
Published:	Business Science Reference, IGI Global 2012
Online Access:	http://hdl.handle.net/20.500.11937/14716

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