Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector
Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as glob...
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| Format: | Book Chapter |
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Business Science Reference, IGI Global
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/14716 |