Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector
Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as glob...
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| Format: | Book Chapter |
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Business Science Reference, IGI Global
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/14716 |
| _version_ | 1848748697682182144 |
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| author | Lin, Chad |
| author2 | Ordóñez de Pablos, P. |
| author_facet | Ordóñez de Pablos, P. Lin, Chad |
| author_sort | Lin, Chad |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas. |
| first_indexed | 2025-11-14T07:09:10Z |
| format | Book Chapter |
| id | curtin-20.500.11937-14716 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:09:10Z |
| publishDate | 2012 |
| publisher | Business Science Reference, IGI Global |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-147162023-02-02T07:57:38Z Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector Lin, Chad Ordóñez de Pablos, P. Tennyson, R. Zhao, J. Tourism is a dynamic part of our economy. The global hospitality and tourism industry, which blends the lodging, food, attractions, cultural, and travel industries, is the world's largest industry with $4.5 trillion in expenditures generating 212 million jobs. Dynamic market forces such as global competition, changing customer expectations, and new communication technology—combined with career challenges due to ongoing industry consolidation and corporate restructuring—mandate continuous learning and the sharing of ideas. 2012 Book Chapter http://hdl.handle.net/20.500.11937/14716 10.4018/978-1-61350-041-5 Business Science Reference, IGI Global restricted |
| spellingShingle | Lin, Chad Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title_full | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title_fullStr | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title_full_unstemmed | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title_short | Key Issues in the Implementation of Electronic Customer Relationship Management in the Australian Hospitality and Tourism Sector |
| title_sort | key issues in the implementation of electronic customer relationship management in the australian hospitality and tourism sector |
| url | http://hdl.handle.net/20.500.11937/14716 |