Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

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Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

Background: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This...

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Bibliographic Details
Main Authors:	France, K., Donovan, Robert, Bower, C., Elliott, E., Payne, J., D'antoine, H., Bartu, Anne
Format:	Journal Article
Published:	BioMed Central Ltd 2014
Subjects:	Campaigns Messages Alcohol FASD Fear Self-efficacy Advertising Threat Pregnancy
Online Access:	http://www.biomedcentral.com/1471-2458/14/30 http://hdl.handle.net/20.500.11937/14713

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