Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

Background: Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This...

Full description

Bibliographic Details
Main Authors: France, K., Donovan, Robert, Bower, C., Elliott, E., Payne, J., D'antoine, H., Bartu, Anne
Format: Journal Article
Published: BioMed Central Ltd 2014
Subjects:
Campaigns
Messages
Alcohol
FASD
Fear
Self-efficacy
Advertising
Threat
Pregnancy
Online Access:http://www.biomedcentral.com/1471-2458/14/30
http://hdl.handle.net/20.500.11937/14713

Internet

http://www.biomedcentral.com/1471-2458/14/30
http://hdl.handle.net/20.500.11937/14713

Similar Items