Scale development of a winescape
This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary...
| Main Authors: | Thomas, Ben, Quintal, Vanessa |
|---|---|
| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2010
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/14581 |
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