Scale development of a winescape

Scale development of a winescape

This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary...

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Bibliographic Details
Main Authors: Thomas, Ben, Quintal, Vanessa
Format: Working Paper
Published: School of Marketing, Curtin Business School 2010
Subjects:
scale development
revisit intentions
tourism
tourism marketing
tourist attitudes
exploratory study
Winescape
Online Access:http://hdl.handle.net/20.500.11937/14581

Internet

http://hdl.handle.net/20.500.11937/14581

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