Scale development of a winescape
This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary...
| Main Authors: | , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/14581 |
| _version_ | 1848748661349023744 |
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| author | Thomas, Ben Quintal, Vanessa |
| author_facet | Thomas, Ben Quintal, Vanessa |
| author_sort | Thomas, Ben |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary students were sampled from a university in Western Australia that was within a three-hour radius of two well recognised wine regions - Swan Valley and Margaret River. The scale items exhibited reliability, convergent and discriminant validity. Additionally, six winescape factors including service staff, layout, setting, food and wine, non-wine related activities and cottage industries produced significant relationships with satisfaction with a wine region, demonstrating predictive validity. |
| first_indexed | 2025-11-14T07:08:35Z |
| format | Working Paper |
| id | curtin-20.500.11937-14581 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:08:35Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-145812017-01-30T11:44:41Z Scale development of a winescape Thomas, Ben Quintal, Vanessa scale development revisit intentions tourism tourism marketing tourist attitudes exploratory study Winescape This exploratory study aims to conceptualise the commonly referred to "winescape" construct and develop a winescape scale that can be used to predict wine tourist behaviour. The scale development adopted procedures suggested by Churchill (1979) and DeVellis (2003). A total of 262 tertiary students were sampled from a university in Western Australia that was within a three-hour radius of two well recognised wine regions - Swan Valley and Margaret River. The scale items exhibited reliability, convergent and discriminant validity. Additionally, six winescape factors including service staff, layout, setting, food and wine, non-wine related activities and cottage industries produced significant relationships with satisfaction with a wine region, demonstrating predictive validity. 2010 Working Paper http://hdl.handle.net/20.500.11937/14581 School of Marketing, Curtin Business School fulltext |
| spellingShingle | scale development revisit intentions tourism tourism marketing tourist attitudes exploratory study Winescape Thomas, Ben Quintal, Vanessa Scale development of a winescape |
| title | Scale development of a winescape |
| title_full | Scale development of a winescape |
| title_fullStr | Scale development of a winescape |
| title_full_unstemmed | Scale development of a winescape |
| title_short | Scale development of a winescape |
| title_sort | scale development of a winescape |
| topic | scale development revisit intentions tourism tourism marketing tourist attitudes exploratory study Winescape |
| url | http://hdl.handle.net/20.500.11937/14581 |