Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia

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Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia

The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized a...

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Bibliographic Details
Main Author:	Muchtar, Fatimah
Format:	Thesis
Language:	English
Published:	Curtin University 2014
Online Access:	http://hdl.handle.net/20.500.11937/1412

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