Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized a...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Curtin University
2014
|
| Online Access: | http://hdl.handle.net/20.500.11937/1412 |