Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia

The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized a...

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Main Author: Muchtar, Fatimah
Format: Thesis
Language:English
Published: Curtin University 2014
Online Access:http://hdl.handle.net/20.500.11937/1412
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author Muchtar, Fatimah
author_facet Muchtar, Fatimah
author_sort Muchtar, Fatimah
building Curtin Institutional Repository
collection Online Access
description The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized and modelled purchase intention for savings and credit card respectively, acknowledges utility theory; finds a new insight of experience; and, presents social class consciousness and self-consciousness contributions in the context of bank consumer choices.
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institution Curtin University Malaysia
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language English
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spelling curtin-20.500.11937-14122017-02-20T06:37:58Z Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia Muchtar, Fatimah The study develops a conceptual model of purchase intention for foreign banks operating within Indonesia based upon utility theory, to test the role and interplay of ethnocentrism, experience, animosity, country of origin, and trust upon purchase intentions. Findings demonstrate the conceptualized and modelled purchase intention for savings and credit card respectively, acknowledges utility theory; finds a new insight of experience; and, presents social class consciousness and self-consciousness contributions in the context of bank consumer choices. 2014 Thesis http://hdl.handle.net/20.500.11937/1412 en Curtin University fulltext
spellingShingle Muchtar, Fatimah
Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title_full Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title_fullStr Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title_full_unstemmed Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title_short Construction of a purchase intention model based on utility theory: a study of foreign banks in Indonesia
title_sort construction of a purchase intention model based on utility theory: a study of foreign banks in indonesia
url http://hdl.handle.net/20.500.11937/1412