Organizational rhetoric in the prospectuses of elite private schools: unpacking strategies of persuasion

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Organizational rhetoric in the prospectuses of elite private schools: unpacking strategies of persuasion

The way in which private schools use rhetoric in their communications offers important insights into how these organizational sites persuade audiences and leverage marketplace advantage in the context of contemporary educational platforms. Through systemic analysis of rhetorical strategies employed...

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Bibliographic Details
Main Authors:	McDonald, P., Pini, Barbara, Mayes, Robyn
Format:	Journal Article
Published:	Routledge 2012
Subjects:	schools prospectus persuasion rhetoric education corporate branding
Online Access:	http://hdl.handle.net/20.500.11937/14061

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