Organizational rhetoric in the prospectuses of elite private schools: unpacking strategies of persuasion
The way in which private schools use rhetoric in their communications offers important insights into how these organizational sites persuade audiences and leverage marketplace advantage in the context of contemporary educational platforms. Through systemic analysis of rhetorical strategies employed...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Routledge
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/14061 |