Single or Multiple Organizational Identities: The Management Consultant’s Dilemma

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Single or Multiple Organizational Identities: The Management Consultant’s Dilemma

In this article, we examine the signals consulting firms send to clients and the public through the identities they publish on their websites. The paper begins with a review of academic and practitioner literature on consulting identities and typologies. The literature review leads us to conclude th...

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Bibliographic Details
Main Authors:	Chelliah, J., D'Netto, Brian, Georges, S.
Format:	Journal Article
Published:	Tennessee State University College of Business 2015
Subjects:	management consultant typologies content analysis social constructivist ontology consulting strategies organizational identity
Online Access:	http://hdl.handle.net/20.500.11937/13956

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