Single or Multiple Organizational Identities: The Management Consultant’s Dilemma
In this article, we examine the signals consulting firms send to clients and the public through the identities they publish on their websites. The paper begins with a review of academic and practitioner literature on consulting identities and typologies. The literature review leads us to conclude th...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Tennessee State University College of Business
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13956 |