Internationalisation of the marketing curriculum: desired in theory but what about practice?

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Internationalisation of the marketing curriculum: desired in theory but what about practice?

It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widel...

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Bibliographic Details
Main Author:	Archer, Catherine
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Subjects:	graduate attributes Curriculum employers experiential learning curriculum undergraduate marketing education internationalisation
Online Access:	http://hdl.handle.net/20.500.11937/13939

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