Internationalisation of the marketing curriculum: desired in theory but what about practice?
It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widel...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian and New Zealand Marketing Academy
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13939 |