Internationalisation of the marketing curriculum: desired in theory but what about practice?
It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widel...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/13939 |
| _version_ | 1848748484366172160 |
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| author | Archer, Catherine |
| author2 | Dewi Tojib |
| author_facet | Dewi Tojib Archer, Catherine |
| author_sort | Archer, Catherine |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widely accepted understanding of exactly what internationalisation means. This paper reflects on the effectiveness of a major international project undertaken by marketing undergraduate students within an Australian university, working in virtual global teams. The results suggest that while students often find the experience of an attempt at real internationalisation challenging, to say the least, the learning outcomes are strengthened. This paper offers new insights into the reality of internationalisation for marketing education at curriculum level. |
| first_indexed | 2025-11-14T07:05:46Z |
| format | Conference Paper |
| id | curtin-20.500.11937-13939 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:05:46Z |
| publishDate | 2009 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-139392017-01-30T11:40:19Z Internationalisation of the marketing curriculum: desired in theory but what about practice? Archer, Catherine Dewi Tojib graduate attributes Curriculum employers experiential learning curriculum undergraduate marketing education internationalisation It is generally accepted within marketing and wider higher education circles that internationalisation of the undergraduate curriculum is desired if not mandatory for universities to compete in the globalised economy. This is despite the fact that there is still no clear accepted definition or widely accepted understanding of exactly what internationalisation means. This paper reflects on the effectiveness of a major international project undertaken by marketing undergraduate students within an Australian university, working in virtual global teams. The results suggest that while students often find the experience of an attempt at real internationalisation challenging, to say the least, the learning outcomes are strengthened. This paper offers new insights into the reality of internationalisation for marketing education at curriculum level. 2009 Conference Paper http://hdl.handle.net/20.500.11937/13939 Australian and New Zealand Marketing Academy fulltext |
| spellingShingle | graduate attributes Curriculum employers experiential learning curriculum undergraduate marketing education internationalisation Archer, Catherine Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title | Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title_full | Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title_fullStr | Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title_full_unstemmed | Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title_short | Internationalisation of the marketing curriculum: desired in theory but what about practice? |
| title_sort | internationalisation of the marketing curriculum: desired in theory but what about practice? |
| topic | graduate attributes Curriculum employers experiential learning curriculum undergraduate marketing education internationalisation |
| url | http://hdl.handle.net/20.500.11937/13939 |