Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments

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Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments

The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these fo...

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Bibliographic Details
Main Authors:	Schuhmacher, Monika, von Janda, Sergej, Woodside, Arch
Format:	Journal Article
Published:	Korean Academy of Marketing Science 2014
Subjects:	qualitative comparative analysis segments shopping configuration clothesgourmands
Online Access:	http://hdl.handle.net/20.500.11937/13747

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