Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments
The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these fo...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Korean Academy of Marketing Science
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13747 |