Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method k...

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Bibliographic Details
Main Authors: Nunkoo, R., Ramkissoon, Haywantee
Format: Journal Article
Published: Routledge 2009
Subjects:
values
laddering
means-end
host attitudes
tourism
qualitative technique
Online Access:http://hdl.handle.net/20.500.11937/13601

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