Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism
Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method k...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Routledge
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/13601 |