Dance to the music! How musical genres in advertisements can sway perceptions of image
Background musical genres can have a profound influence on the perceived image of real and fictitious universities in television and radio advertisements. In this study, experiments showed how dance music enhanced (while classical music diminished) the desired image for the university as modern, exc...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
EconBiz
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/13567 |